About AdBrite, "The Internet's Ad Marketplace"



AdBrite, "The Internet's Ad Marketplace", is an e-commerce site. Rather than selling books, CDs, or rare antiques, we sell ad space on thousands of websites.
Like Ebay, many AdBrite users are both buyers and sellers (advertisers and publishers). That's why our homepage doesn't say "advertisers go here" and "publishers go there". There are, however, two distinct things you can do with AdBrite -- buy and sell ad space.

AdBrite for publishers and webmasters

If you're a publisher, use AdBrite to set your own ad rates, and approve or reject every ad that's purchased for your site. AdBrite enables you to instantly sell ads to your visitors via a "Your Ad Here" link, in addition to selling through AdBrite's marketplace and sales team.
Through a small snippet of HTML placed on your site, we handle serving, scheduling, billing, customer service, and sales. About half of AdBrite's sales are generated from our marketplace and sales team, while the other half are generated from users clicking "Your Ad Here" on our publisher's sites. AdBrite takes a percentage of the ad sales, depending on the type of ads you are selling.
While AdBrite can provide publishers with more revenue and better ads than traditional ad networks such as Google AdSense, we work fine along-side them as a simple way to generate additional ad revenue by selling ads directly to your visitors -- something the other ad systems don't do.

Get Started wtih AdBrite Today - Browse the Marketplace - Click Here



AdBrite Tips

Publishers: Tips and Tricks.

Get Started wtih AdBrite Today - Browse the Marketplace - Click Here

  • Never start your pricing too high. It is better to error on the low side and get advertisers hooked, because then they will be willing to pay higher prices for your inventory when the pricing increases.
  • Make sure your placement is worth buying, the popular sellers in the marketplace tend to be sites with the most premium inventory.
  • Spend some time tagging your site, and giving proper demographic information
  • In your site description provide ideas of advertisers that you think might convert well. You know your audience best.
  • AdBrite is more successful if you sell a FEW premium placements as oppposed to just MANY backfill placements.
  • Hard code all placements because of the concreteness of "your ad here". Putting AdBrite in rotation doesn't perform as well.
  • Allow a ramping period. AdBrite is a tool to help sell your own inventory, and think of it as a virtual salesperson for you. Any salesperson needs some time to gain traction. Just like an auction, the beginning price is never the final price.
  • Entice advertisers with specials. You have full control to set pricing so make occasional specials to entice advertisers.
  • Enable AdBrite’s auto pricing which will raise automatically as inventory sells, and lower itself as vacant inventory sits unsold.

Advertiser: Tips and Tricks.

  • Always check the hottest sellers list on the home page to see what sites might be new, or relevant at the current time period
  • Always check out the "ad specials" section in the advertiser dashboard, you will typically find some great deals.
  • Think outside of the box, and think demographically. If you want college students where might they be?...if you want to reach women, what sites might they be on?
  • Try multiple campaigns with different ad copy to see what might be converting.

Try AdBrite Today - Browse the Marketplace - Click Here


About AdBrite, "The Internet's Ad Marketplace" About AdBrite, "The Internet's Ad Marketplace" Reviewed by Bang ELMU on 10:11 AM Rating: 5

1 comment:

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